How A Trainer Goes From $300 to Over $20,000 Per Month
How can you add $10,000’s to your monthly income in under a year…?
Or, how do you go from struggling to get clients to having:
* A full-book of clients and charging a premium.
* Online clients signing on with ZERO marketing.
* Multiple trainers working for you, signing on clients each week and growing your business on auto-pilot.
* Getting ready to launch your online membership site and planning to sell it out…
PLUS… being in the position where you can take a few weeks for holidays at last minute notice and NOT have your income drop.
This is exactly why I bring on Aaron as he’s been through the first phase of the Business Accelerator program.
To peel back the curtain of where he was at, the EXACT plan that we put together to now him having total clarity on the steps he takes each week to grow his fitness business.
► Be sure to also watch the full-masterclass session I did with a group of trainers and coaches that walk you through what steps you can take to explode your fitness business –
Click here to get it – http://www.chrisdufey.com/free
Do you want to copy the steps Aaron used, and know exactly what you need to do build your ultimate fitness business..?
This is why I want to walk you through right now:
The NEW & FASTEST Way To Grow A Fitness Business in 2017 Without Burning Out.
But first let me ask you…
Are you feeling “stuck” or “confused” with what you need to do to sign on more personal training clients?
Or… What you need to do to, to be recognized as the ‘go-to’ trainer so that you can stop chasing after clients and instead have them coming to you?
If this is you, then I invite you to read on and use these 7-steps to know exactly what to do from today…
As there’s no doubt about it –
There is no need to be doing a hundred and one things right now to be building the dream fitness business you know that you want. You need to ONLY be focusing on a small select few things that will actually take you from where you are right now to the success you want.
Right now, I am going to walk you through the specific 7 steps are that you need to implement, so that you can be signing on clients each week; in under 90-days.
That’s a big promise I know.
And I know you can have this success too, because this is exactly what coaches and trainers around the world are doing right now by simply following these steps.
So if you’re; writing some blog posts, shooting a video now and then, trying out Facebook ads, posting on Instagram, starting a YouTube channel or trying all the ‘tactics’ that you’re bombarded with by gurus trying to give you the magic key… STOP.
You can copy the exact steps in this FREE coaching session that I recently recorded for a group of coaches.
Step 1: The Content Method
Lot’s of trainers tell me their worried about their business survival and income because the health and fitness world is so saturated. And its 100% true – it is saturated.
But, it is not competitive.
All you need to do is separate yourself from your competition and everyone else that is trying to get your clients.
This starts with you attracting the attention of your perfect clients and giving them value first. This first step; gets them to know you actually exist in the world, and then gets them to take notice of you and to see you as the person that can give them the help and answers they need to get the results they want.
By having a defined niche, and target client that you are wanting to attract and work with. You can truly understand their fears, problems and solutions they need. This is where the power of content is going to give you the shortcut.
For example… Lets say that your niche market is corporate males that want to get lean.
You can quickly and easily then decide on at least 3 major pieces of content you can produce, that we call ‘pillar posts’ that will talk directly to their problems and give them an easy to use solution.
The aim here is not to just get them interested. It is to get them consuming your content and then taking action on it. I want all my readers and followers of My Body Blends to use the content I produce so they can lose weight and get in great shape. And you should want the same for your followers.
We then need to look at your content in two different parts;
Content Production and Content Distribution.
This is the process and system you need in place so that you are 1) producing content on a consistent basis and 2) producing high quality content.
Very few people are able to just sit down without prior thought and write a great article. Or turn the camera on and shoot a great video. I would much rather have a system in place that takes all the stress out of it and also gets you only working on the parts that will bring your business the best results.
To start off with we use an Editorial Calendar – Simply a document that outlines; what you will be producing, when.
The working headline of the content – so you can maximize people clicking through and consuming your content.
Date of creation – When do you have the planned time to prep, research and produce the content.
Date of publication – we like to have a library of content up our sleeve so there is no stress of having to produce something last minute to get out.
Who’s creating and editing it – You can bring team members on that can do the entire content production for you, or at least parts of it such as; proof reading, editing or publishing.
If you think you can skip putting in the small effort in having an editorial calendar. Don’t worry, I was the same. But when I did start to use it, and now have numerous coaches using this system. You will never go back!
Now that you have created the content, you need to get as many of the ‘right’ eye balls consuming it. Making sure that it goes to your target clients, and then they can be taking the next steps you want them to be.
This is an entire module of the coaching program, but put simply you need to know what platforms and how are you going to share your content out to maximize its effect and minimize your manual time you have to put in.
An example of this is;
- You shoot a 10-minute video and post it on your YouTube channel.
- You create a blog post on your website and embed the YouTube video into the post as well (just like what I have done here)
- You email your list with the link to the full video and article on your website
- You cut your 10min video into a 1-minute clip.
- You post your 1-minute clip on Facebook and in the status link to your website for the full video.
- You post your 1-minute clip on Instagram and in the status link to your website for the full video.
Just there you’ve started with one main piece of content and now have 5 platforms that are driving maximum exposure for you. Different people consume content on different platforms. This maximizes your visibility.
You can also see how this works in real-life in THIS coaching session.
Step 2: Social Media Mastery
There is no doubt that social media is a behemoth and you need to straddle its power to help excel your business.
Better yet, you need to know how to deal with social media properly so that you can be getting new customer and clients constantly and not just wasting your time.
My recommendation is that you first choose 1 platform that you are going to focus on. For the next 90-days you are going to put 90% of your social media efforts towards this one platform. You can choose this by connecting; what do you enjoy using, where does your market hang out and what type of content are you strong at producing.
The next step is starting the behaviour and the habit that is going to have you creating and publishing the content on a frequent basis. If you’re just starting off then I would recommend you go with just one post a day. Though make it absolutely phenomenal content. There is no room for average or being just plain old vanilla.
You need to stand out, and you are going to stand out and attract your clients by giving great quality value.
Just like you did with your content production with step 1 – you need to then create a plan of action of what content you’re going to produce. There is no mistake that both steps that are to do with content and how you get noticed and attract clients, are side by side at the very start of the process for you to create the business you want.
Step 3: Website Profits
There is one caveat with this step –
If you don’t have a website at the moment, then I want you to wait till later to do this.
I don’t want you creating your website if you’re just starting off – even though you’re creating an online business.
Because I want you to get proof of concept and real paying clients first.
There are numerous coaches right now on the program that have a list of paying clients and thriving business already soon after starting with NO website. We do this to save you a lot of heartache and frustrations. Because I see so many fitness professionals spend thousands of dollars on websites, and when they launch it…
Nothing. No clients. No customers. Crickets.
By doing it the other way we get clients on board and prove that your marketing message works. Then we can build your empire faster and with less stress!
If you do already have a website (and when it comes to starting your website) then there are two major focus points for it to grow your business.
- It needs to drive traffic – Your website needs to attract new and bring back old followers. To bring in new people it needs to be connected with your social media platforms which are working to drive followers back to your website. And it needs to bring back old followers to re-engage with content.
- It needs to convert – Your website needs to get people to take the next step that you want them to take. This is where we can look the play the ‘long game’ and rather than trying to get people to buy from you immediately (which doesn’t really work these days). We can have the next steps already set up so that it builds a relationship with them. And then walks them through the needed steps so they trust you and are then in your sales funnel to have them sign on as your client.
Step 4: Your Leak Free Sales Funnel
Your sales funnel is simply the set of steps that you have so that someone can build a relationship with you, like you, trust you and then be properly informed and in the situation so that they can make a buying decision.
And by properly putting these steps back to back in an easy to flow funnel, you will have an engine that is connected from step 1 to step 7 so that you are signing on new clients each week because they are coming to you – and the hard work is all automated.
We can use lead magnets, squeeze pages, email marketing software and more… And yes, we do build up to have these systems set in place so that your online business can flourish, but –
It’s not necessary or what’s needed to get started!
Just so it makes sense as I rather see things visually as well – Here is what a template sales funnel looks like;
Let’s use Tyler as an example that is signing on $1000 per month online coaching clients within weeks of starting.
The sales funnel we have set up is just 4-simple steps:
- Produce high quality videos that are directly talking to his target clients, their problems and giving them real solutions they can use straight away.
- Drive them from the content into a free private Facebook group that he runs.
- Each day give even more great quality value by producing more content and helping directly the members in his private Facebook group.
- Produce a short video that talks about his target clients’ problems, how his coaching program solves these, who the best fit is for the program and how they can sign up.
From this they are then signing on into his coaching program!
We talking about it HERE as well.
Step 5: Client Sign On Process
What is the final step someone needs to go through to then become your client?
…And if this a trusted process that you can replicate at least 9 times out of 10?
Here is a common example that I struggled with personally for years, and now many other coaches are going through right now (this could be you):
You give a potential client 1 or 2 free training sessions, or even just a free weight loss consultation so that they can ‘taste test’ you as a coach.
Then after the part of the conversation that you feel so comfortable with because you’re just talking about how it is you are going to help them get results. The conversation now comes to the point where you need to talk ‘sales’…
This is where your voice changes, you get nervous and you’re not to sure of what to say. This is where we can set this up drastically different so this never happens to you again.
Instead we have a simple connect the dots conversation. You find out whether or not this person is the right fit or not for your coaching program. If they are, you simply walk them through how it works and what it is they should expect from being your client. And then simply walking them through how they sign up and what the next steps are from here.
Then you have a new client.
And when it’s a process and a system you can trust this can be done 9 times out of 10 without any of the awkward conversations again.
Step 6: Client Coaching System
This is the step most coaches spend most of their time on, but do it all wrong…
Let’s use online personal training as an example:
When someone signs on as your client, what happens next –
What do you give them? Meal plans, workouts, skype calls? This is where you need to truly craft what it is that your clients need to get the best, easiest and fastest results. Not just regurgitating what others have been doing.
When do they need to be given, whatever it is that your coaching entails? Do you need to give them everything at once all up front, or do you need to drip feed the information out into bite size pieces to help them walk the path. When you create your program to do what’s needed on auto-pilot, you’re going to save yourself 100’s of hours per year.
When creating your online training program, you need to make sure it does 3 things:
- It gets the clients the best results. You can never short-cut this, you need to deliver a truly valuable experience.
- It needs to minimize your manual time input. What’s the point of creating your program to be so time intensive on your behalf that you can only have a handful of clients at once putting a ceiling to your income and success.
- It needs to maximize profits.
Step 7: Launch
When it comes to trainers and coaches being able to add $2000-$3000 within just the first few weeks of starting its thanks to using a ‘re-ignition’ and ‘referral’ campaign. Basically leveraging the hard work that each trainer has put in from when they started in the industry.
More importantly setting up your launch is to add jet fuel to the work you have done with the above 6 steps.
You’ve gone through creating the major modules of your online business and now its time to have a trusted and repeatable process, so that every time you create a new program, product or service you can go through these steps to start singing on new clients quickly.
Now here is the deal –
This is the best time of year to be setting all of this up. And as I’ve just shown you, you can get all of this set up and literally be going from nothing to; attracting followers, singing on clients and delivering great results in under 90-days.
Or… if you’ve already started and you just need to ‘crack the code’ to open up the flood gates to having a steady flow of new clients these above steps are exactly what’s needed.
Its time to find out exactly what you need to be doing so that you can wake up each morning and know the few key things that you need to do to accelerate your business and without any of the confusion.