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I just got off a call with a coach, Tim.


🤔 This is what made me cringe….

Tim (not his real name) is about 2-steps from having to quit being a personal trainer and go find a “real job” that’s a 9-to-5.  Slaving hours away in an office, to be able to get a pay cheque each week and put his ‘passion’ on hold.

He’s spent the last 2 years trying everything from; writing blog posts, shooting some YouTube videos, posting on Instagram, trying Facebook ads and challenges, doing letterbox drops… And saying on our call that really he’s just been confused with “what to actually do, to sign on new clients”.

In a nutshell… He’s been slogging it out in a gym and trying to get his ‘online thing’ started.  And has just realised that he was #hustling away in the WRONG MODEL.

This is just like running west looking for a sunrise… I don’t care how hard you work. You won’t get there.

Not long ago AirBnb crushed the hotel world… Then Netflix killed DVD stores… NOW its the fitness industry thats about to have a revolution.

The game is changing, and this time its a big one…

The old model has you 1-1 training clients from sun up to sun down…

This is exactly why I QUIT Personal Training in 2014.  Because from the outside looking in “I was successful”.

But it was a lie.

See, I had a full-book of clients. I was charging a premium rate and had a team of trainers working for me.

But I was dying on the inside, because for 8 years I was following the wrong model.

If you’re like most personal trainers working right now you’ll know exactly how I felt.

In fact, you’re probably feeling the same way right now…

So here’s the deal.

The BIG GOAL is to give coaches more meaning, more money and more freedom.

All the successful coaches have 3 basic frameworks in place, and its all you need to focus on right now:

— Attract new leads (who are willing to pay you what you’re worth).

— Convert leads into clients (with a process you can trust)

— Deliver your clients great results (and you also get your life back).

And its all done by giving you the done-for-you templates, the copy-paste content, the exact funnels, the ads, and the frameworks that have you easily sign on new clients.

I literally GIVE you the system that is working for coaches all over the world.

NO ONE else is giving you this high level done-for-you system, with the week by week hand-holding help.

We help coaches just like you install these frameworks into their business in this training program.

We called it the “coaches cartel”. (And you’re invited)

The reason for this long post is that if you’re feeling like I was…

If you’re a good coach who has been doing this for a while but feel like you may be STUCK in a bad model…

Then I want to invite you to what we call a “Strategy Session”.

The goal of your strategy session is simple;  We go through what is working and what’s not working. Figure out the roadblocks. Figure out where you WANT to go… like what your DREAM coaching business looks like.

Then we create YOUR strategy plan.

Fair enough?

So if you’re serious about growing your fitness business…

If you’re SICK of working for less than you’re worth and want to turn things around THIS YEAR, here’s all you need to do:

Check it out for yourself 👇👇

1️⃣ Click This Link to get your 1:1 Game Plan.

2️⃣ Apply on the Thank You page.

3️⃣ Schedule a call with my and my team to get a custom game-plan.


PLUS: Whenever you’re ready, Here are the 4 ways I can help you grow your coaching business:

  1. Grab a FREE Copy Of My Book; Your First 100 Clients

Before you do ANYTHING else…

I want you to get your FREE copy of my book “Your First 100 Clients” ” Click Here http://www.coachescartel.com/100clients

  1. Watch the 6-FIGURE COACH PLAN Here.

This is for coaches that want to earn over $100K a year.

I’ll show you how to grow your following, sign on new clients, and

get more freedom ” Click Here http://www.coachescartel.com/100k

  1. Join our Implementation Program and be a Case Study.

I’m putting together a new coaching case study group at Coaches Cartel this month… stay tuned for details. If you’d like to work with me on your client-getting and scale plans… just send me a message HERE and put Case Study, and I’ll send you the info.

  1. Work with me and my team privately. 

If you’d like to work directly with me and my team to earn over $100K each year… just send me a message HERE and put Private… tell me a little about your 


Currently, The Chris Dufey Show podcast can be listened to on iTunes, Spotify, Stitcher or on the chrisdufey.com directly. If you listen on iTunes be sure to hit ‘subscribe’ or ‘follow’ on Spotify so you are instantly notified when I release new episodes each week.

Hope you enjoy the episode.