My therapist said, “You don’t know what to do with free time… 

So you fill it with more success.”

I laughed when she said it.

Then I went quiet. Because she was right.

After I sold my first company, I did what I always do.
I built again.

A new consulting offer.
Scaled to a million-dollar run rate in 63 days.
93% profit margins.
Everyone clapped.

It was easy.

But I then I had the goal to build and sell my next company for over $50 million.
So I built again.

Launched an agency.
Broke a new speed record and for it $200K/month in under 90 days.

And yet…

Somewhere in that first year, I started waking up with dread.
I’d open my mac with a pit in my stomach.
I wasn’t tired. I was resentful.

The same business that gave me everything
was taking the one thing I couldn’t buy back.

Peace.

And that’s when I realized something most entrepreneurs never stop long enough to see:

I didn’t have a business problem.
I had a model problem.
I was climbing the wrong mountain.

See, there are two games in business.
And until you know which one you’re playing, everything will feel harder than it needs to.

Let me keep it simple:

Game One: World Domination

Build the biggest thing.
Become the category king.
Grow the team. Make $100M+. 

Be on every podcast.
You’re chasing unicorn status, changing industries, and building an empire.

There’s nothing wrong with it.
I’ve played this game.
And I’ve worked behind the scenes with people who are winning at it.

But here’s what most people don’t see
The cost isn’t just time. 

It’s your life.

You’re trading spontaneity for scheduling.
Presence for performance.
Freedom for friction.

Game Two: The Good Life

This is the one I play now.

You finish work by noon.
You pick your kids up from school.
You work with clients you love.
You make more than enough.
And the rest of your day is yours.

Time for training.
Time for your wife.
Time for actual stillness.
Time to be you again

A person beyond being a slave to their business.

There’s no moral right or wrong here.

But you have to choose

Because the worst suffering in business comes from straddling the fence.

Trying to chase scale and freedom at the same time.
Trying to look like Hormozi but live like a monk.
Trying to achieve something that deep down isn’t aligned with you.

The pain isn’t in failing.
The pain is in winning a game you never wanted to play.

After selling my first company, I told myself I was going to play bigger.
Not just rebuild

Scale.

This time I was aiming for a $50 million exit.

That number sounded sexy.
It looked impressive in a Google Doc.
And I convinced myself it meant freedom.

So I did what us high-performers do.

I sprinted.

Hired faster.
Launched faster.
Built systems. Funnels. Teams.
Prided myself on paying over $100k/mo as my AMEX bill to run the business.

From the outside, it looked like I had cracked the code.
The revenue was climbing.
We were bringing in clients.
I had a smart team. A big vision.

But internally?

Everything felt harder than it should’ve been.

Slack was non-stop.
Zoom meetings back to back.
Team problems. Tech problems. Hiring problems.
Growth didn’t feel exciting.

I’d be with my kids… but my mind was still in the business.
I was eating lunch while answering Voxers.
I told myself this is what I had to go through.

But the truth I found out the hard way is:

“You can’t build the Good Life with a business model designed for war.”

And that’s what I’d done.

I built something that required me to always be “on.”
Always available.
Always thinking five steps ahead.
And even when the money showed up… 

It didn’t buy me what I wanted.

Because I didn’t want $50 million.
I wanted to feel free.

And you don’t need an empire to feel free.
You just need the right model.

Then finally, I woke up one morning feeling dread.

Not stress. Not pressure.
Dread.

The kind that sinks into your chest before your feet even touch the floor.
The kind that whispers, “I don’t want to do this anymore.”

I was running a $3M+ business.
And I was miserable.

I booked in to talk with my therapist.

Sat on zoom and said what I hadn’t even admitted to myself yet:
“I think I built the wrong thing.”

She looked at me and said:

“You don’t know what to do with free time. So you keep filling it with more success.”

She was right.
Again.

That day, I knew I needed a radical change.

Not a new hire. Not a better funnel. Not a sabbatical.

A full reset.
So I did what no one talks about when they’re trying to look successful online…

I burned it down.

Walked away from a multi-million-dollar business.
Deleted the roadmap to the $50M exit.
Because I was finally clear on what I actually wanted:

To be free.
To be a great father.
To wake up proud, and go to bed peaceful.
To build a business that gave me my life back.

That’s when I finally committed to building a model that matched the man I had become.

A business that didn’t need me in it 12 hours a day.
That made money while I lived.
That felt light—and still wildly profitable.

That’s when everything changed.

Right now, I’m 38.

I have four daughters, ages 3 to 12.
I finish work before lunch most days.
I do school pick-ups, and sit front row at dance class.
I date my wife. 

And I actually enjoy it.

My calendar has white space.
My bank account has overflow.
And I enjoy my days.

Not because I stopped building.
But because I started building the right thing.

For me, the Good Life comes down to four pillars:

1. Meaning

I wake up knowing what I do matters.
I feel proud of the people I help and the way I help them.

2. Money

I earn more than enough to live well, give generously, and invest freely.
But I don’t chase numbers anymore.

Money is a lag indicator of an enjoyable process now.

3. Family

I give my wife and kids not just my time, but my presence.
They don’t get my leftovers, they get the best of me.

4. Fitness

I train daily. I feel strong in my body.
I like the man I see in the mirror, and not just for how he looks, but how he lives.

That’s it.
Simple. Clear. Intentional.

Not the sexiest sales pitch.
But it’s the truth.

And here’s what I know:

You don’t need a $50M exit to feel free.
You just need a business that funds your version of the good life
with a model designed to keep you whole.

Because the dream isn’t just to make more.
It’s to be more alive while you do.

And after 750+ hours advising 7-, 8-, and 9-figure entrepreneurs:

Most aren’t tired from working too hard.
They’re tired from climbing the wrong mountain.

They don’t need another funnel.
They need the courage to stop.

Stop chasing what they never wanted in the first place.
Stop building a business that looks impressive but feels heavy.
Stop pretending more success will solve a meaning problem.

So here’s the invitation:

Before you optimize your calendar, your offer, or your funnel.  Get radically honest about your business model.

Is it funding your freedom?
Or is it just feeding your ego?

Because if you’re waking up with dread…
If you’re resenting the business that’s supposed to set you free…
If you’re silently asking, “What’s the point of all this?”

It’s time to stop climbing.

And choose a new game.

This Is What I Do Now

I help online business owners build what I call the Good Life Model:

✅ $10K days
✅ Tiny team
✅ A sales system that works while you’re offline

It’s not about working harder.
It’s about installing the right system inside a model that actually gives you your life back.

You don’t have to burn everything down like I did.
You just need to build it right this time.

The Good Life isn’t a fantasy.
It’s a strategy.
And the business that gives it to you?

It’s one aligned decision away.

Choose wisely.

Because five years from now,

You’re either going to be at the top of a mountain you’re proud to have climbed…

Or stuck halfway up someone else’s
wondering how the hell you got there again.